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09-28-2012, 09:03 PM
"Small Sample Size!"
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Join Date: Nov 2010
Location: Jakarta, IDN
Country: Canada
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Originally Posted by v-man View Post
Alright, I'll take you up on that bet. You're right on about me only having had Lug Tread (and Beaver River), but honestly, that should be more than enough to judge a brewery. If they're brewing a better product, why sell the pedestrian stuff to the masses? Doesn't make much business sense.
Really? It makes phenomenal business sense, IMO.

The top selling beer in the world is a Chinese domestic, but after that, it's
2) Coors Light
3) Budweiser
4) Skol (a Brazilian beer)
5) Corona
6) Heineken

The best selling beers are not craft beers... quite the opposite. You want to make it big in beer, you mass produce generic beers. That's the formula for profit.

IMO, Beau's is doing a great job at trying to grab a big piece of the market: promoting themselves as craft (to attract the higher end market), but ensuring the beer's palate has enough accessibility among casual beer drinkers so as to allow mass sales.

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