Big Rig Brew Pub
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09-28-2012, 09:31 PM
Join Date: Apr 2006
Originally Posted by
Really? It makes phenomenal business sense, IMO.
The top selling beer in the world is a Chinese domestic, but after that, it's
2) Coors Light
4) Skol (a Brazilian beer)
The best selling beers are not craft beers... quite the opposite. You want to make it big in beer, you mass produce generic beers. That's the formula for profit.
IMO, Beau's is doing a great job at trying to grab a big piece of the market: promoting themselves as craft (to attract the higher end market), but ensuring the beer's palate has enough accessibility among casual beer drinkers so as to allow mass sales.
Yeah, but let's not pretend here that they're competing with the big boys. They're not going to shave the slightest margin off of the macro-breweries generic beer sales. Everyone I know who's tried Beau's did so because they were expecting something worthy of the craft label (and the hype). It didn't live up to it, and those potential customer's are now gone, since they can get better generic tasting beer at a lower price.
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