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09-29-2012, 10:10 PM
Mike Smitley
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Originally Posted by Johnny8242 View Post
No need to rename it it's already been branded for 25 years as the ECHL.
I understand some people prefer to keep things the same. In my opinion, it's a great idea when the status quo is still relevant. In the case of the ECHL, the brand's identity is no longer relevant to it's product. I suppose the relevancy factor could be changed by expanding to the Gulf Coast and reverting the acronym to "Every Coast Hockey League."

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