NHL to Expand 2 teams in Canada - THN
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10-11-2012, 03:33 PM
Join Date: Feb 2012
Originally Posted by
LEAFS FAN 4 EVER
I disagree. Other people claim NBC would hate for Canadian teams to be added, however
when NBC only shows the same teams I previously mentioned
it seems they don't care about the other United States based teams. So why don't they prove it by showing different teams not the same ones.
I will repeat, blame Nielsen Media Research. Their numbers, unscientific as they are, are why NBC shows who they show. It's not a matter of caring, its a matter of gross totals that can be taken to clients to sell TV spots.
If Nielsen says 600 people watch hockey in, say, St Louis (Nielsen occasionally says goofy things like this...really unrepresentative, unscientific sample size they extrapolate from...sometimes as little as 600 households for an area of 5 million), NBC can't get toothpaste companies or whatever, to buy commercials. So you just get Pittsburgh, Boston, Detroit, Philly, Washington, the Rangers and occasionally Buffalo. Those are the cities that do good Nielsens.
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