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10-17-2012, 10:03 AM
  #578
blahblah
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Join Date: Nov 2005
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haha, just saw that the NHL hired Frank Luntz and it got leaked. Hilarious. What is even more hilarious is that people are making a big deal out of it. What would have been shocking is if the NHL didn't attempt to improve PR via focus groups and help them frame their message.

The "shared sacrifice" part is hilarious. Everyone is using it now.

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