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10-19-2012, 09:38 AM
  #374
Mr Jiggyfly
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Quote:
Originally Posted by DMR View Post
Correction: Bettman is a shrewd negotiator with strong understanding of PR and he KNOWS the public IS stupid. Hence, the reaction all over the internet since the NHL's proposal was put out (and rejected). This was exactly his desired effect and he knocked it out of the park. He's got at least 90% of the NHL fanbase eating right out of his hand. Throw out an offer with "50/50 split" in the headline and wait for the predictable fan response of "Wow what a great offer! If the players don't sign this immediately they're GREEDY!". Hook, line, and sinker. He knew the vast majority of NHL fans wouldn't bother to look past the "50/50" thing. And sure enough they didn't.
So the public gets mad at... The players? Then they uh... Don't come to games, buy merchandise, etc and league revenues go down, affecting the owners just as much.

Ya, Bettman is shrewd.... The PR war only does damage to both sides long term.

Any negative press won't force the PA into taking a deal. If Bettman was so shrewd he would choose his words more carefully and not spout off obvious lies, one after the other.

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