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10-24-2012, 12:31 AM
  #183
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Quote:
Originally Posted by Manked View Post
I'm just saying that Hunt could call it the Riders and if he pushed hard enough it would be approved.

For the record, I prefer Highlanders.
Thanks, although ideally I would myself prefer Rough Riders Mr. Hunt has indicated though that they're over legal matters and will not seek to get into a dispute with Saskatchewan. While their preferences is a name beginning with an R, I haven't found many names relevant outside of Raftsmen, which while relevant, in my opinion, doesn't sound very... Not sure what word I'm looking for.

In searching for a new name and brand, we put all constraints aside to try and find the most fitting name, not only in sound and resonance but in meaning and relevance.

The R is and always will be an iconic mark in Ottawa, as the =O= was (that fact isn't lost on me :p), but there is often times place to create a new, timeless brand. While longevity is, obviously, a big part of that, when done properly, a new mark can just as well, over time, become as iconic.

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