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10-25-2012, 08:24 AM
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enviro61's Avatar
Join Date: Sep 2006
Location: Ottawa
Country: Canada
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Why have you only chosen to go with 1 name and promote it exclusively? You have the artistic ability and connections now to consider a few different concepts and offer them up to the masses.

You have a historical name, why not consider a 'fun' name/theme (like Raptors of Toronto) and a nature name/theme (Bobcats or some indigenous specis that sounds cool) and develop a theme, logo etc around that. The reality is, they want to sell this brand to the families and kids and going with a historical name while cool to historians and older people is useless for families and young kids (know your target market). Just speaking the truth.

If I was in charge of choosing the name from a business perspective and selling a brand, Highlanders would be pretty far down the list.

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