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10-30-2012, 12:24 AM
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Join Date: Mar 2009
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Originally Posted by rojac View Post
How the heck is it evocative of the Blackhawks logo, which is one of the best logos in sports? And what is the history and cultural significance of the goat? The goat, to me, has always seemed to be a negative or silly image.
It's evocative of the Blackhawks logo in the simplicity and the expressiveness of the profile. It's really a wonderful logo regardless of how you feel about the goat as an image in itself. And while a goat might seem silly due to cultural conditioning, this is largely an Anglosphere perception... the most popular soccer team in Mexico, Guadalajara, is nicknamed "chivas" or "the goats" and a Google image search will reveal how much their fans revel in the imagery of the nickname.

The goat is Baptiste, the symbol and mascot of the Royal 22e Régiment which is garrisoned in the Quebec Citadelle and has served as the infantry regiment for Quebec going back to World War I (seeing action at numerous infamous battles including the Somme, Vimy Ridge, and Normandy). The goat itself is historical... it's descended from a goat that was gifted to the regiment by the Queen in the 50's which was descended from a goat that had been owned by Queen Victoria.

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