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11-01-2012, 08:45 AM
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Join Date: Sep 2004
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Originally Posted by CH2 View Post
I doubt any of those markets sans Washington pulls much in the ratings. How often do you see an NBC feature game of St. Louis and Dallas?
That actually doesn't matter. It's not really about ratings for individual games. Part of the calculation in the size of the deal is the NHL's presence in the major media markets. Cut out a quarter of the largest markets, and that's a huge hit. The real money is in the playoffs, not the weekly feature games. If it was in the feature games, they wouldn't wait to start until after the Winter Classic. Without a local team, you decrease the number of people who are simply hockey fans and will tune into the conference and Cup final games, whether their team happens to be involved or not.

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