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11-03-2012, 03:48 PM
  #420
Renbarg
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Quote:
Originally Posted by Erik Estrada View Post
I'm not saying they're evil geniuses. I'm saying they have a carefully crafted information management strategy for this lockout. It's a fact they have a strategy for the press and the fans. On the last lockout:

"The preparation for war began in the early part of 2000, more than four-and-a-half years before the deal was set to expire. Broad strategy sessions were held in the commissionner's office at NHL headquarters, where Bettman brought together the in-house and outside lawyers... to try and predict how the NHLPA would attempt to parry them...They crafted the message that would be sold to the press and the fans."

Gatehouse, The Instigator, p. 96

Let's not delude ourselves. There's a PR strategy for both camps. This was part of it. The owners have done a better job than the players.
Everybody knows that there is a PR strategy for everything done in business nowadays. Still doesn't explain your claim in this situation (the NHL letting this information leak through a player-connected source at the most opportune time for them).

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