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11-03-2012, 02:51 PM
Gigantor The Goalie
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Originally Posted by Erik Estrada View Post
I'm not saying they're evil geniuses. I'm saying they have a carefully crafted information management strategy for this lockout. It's a fact they have a strategy for the press and the fans. On the last lockout:

"The preparation for war began in the early part of 2000, more than four-and-a-half years before the deal was set to expire. Broad strategy sessions were held in the commissionner's office at NHL headquarters, where Bettman brought together the in-house and outside lawyers... to try and predict how the NHLPA would attempt to parry them...They crafted the message that would be sold to the press and the fans."

Gatehouse, The Instigator, p. 96

Let's not delude ourselves. There's a PR strategy for both camps. This was part of it. The owners have done a better job than the players.
Still though a player leaked the information to Dreger. The NHL only confirmed the verbal offer. Did the NHL take advantage of a good situation? Maybe. However it's not as if the NHL planned the Friday news releases as the Winter Classic gets cancelled then they announce they are making major concessions. Your missing his point. Who cares if they have plans for their PR. Of course they do, its not instantaneous the things they do, but this Friday's announcement and then the leak were not in the plan.

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