Quebec City Part VII: Si J'avais les ailes d'un ange
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11-08-2012, 12:52 PM
Fight the Hate
Join Date: Nov 2008
People are overrating that stability. Quebec is still a small market and would be one of the smallest in the league. By definition, small markets are not stable. Also by definition, if the Quebec market was stable, the team would not have been in danger of relocation.
If the league shifts as Bettman hopes and predicts it will, and is working towards it becoming, from a gate driven league to a media revenue driven one, Quebec is at a disadvantage almost immediately. They'll fill their barn but if gate receipts are only 30% or so of actual team revenue, the relatively small size of the Quebec market will hamstring any effort by the new Nordiques team to be relevant in any way other than attendance.
In short: Every small market team or fan who wants an expansion into a small market wants to pretend they can be Green Bay, but frankly, that fails far more often than it works. There's a much greater risk of floppage in the Quebec market
over the long term
than Canadians want to admit. Especially as media revenue becomes an increasingly large piece of the HRR pie. Trying to pretend that the Quebec City media market can keep up with Boston, New York or Toronto is an exercise in delusion.
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