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11-12-2012, 10:44 PM
  #491
BuiltTagonTough
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Quote:
Originally Posted by GrigsAndGirgs View Post
I always wonder how much slogans in general help increase sales. I imagine there have been studies on it, but I do wonder how much it actually impacts consumer tendencies.
I'm sure it's in one of my textbooks.

I remember reading that most of the great ad men didn't aim to increase sales but to take up real estate in their customers heads. I guess the studies say that for each product a customer only holds up to three brands at a time and they always aim to be one regardless of sales.

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