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11-14-2012, 11:04 AM
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What a great business decision by Rogers. In the early 90's there wasn't a kid in Canada who didn't know who Joe Carter was. Now, I would highly suspect a good portion of kids couldn't even name a Blue Jay.

I'm sure from an investment standpoint someone has done a cost-benefit analysis. I would guess that the benefit far outweighs the large cost. If you can get a generation of kids excited about the Blue Jays again. That will recoup the money easily within 10 years.

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