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11-14-2012, 01:59 PM
  #870
Tomas Sandstrom 28
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Quote:
Originally Posted by ltrangerfan View Post
Few of us, if any will truly give up on the sport. We're not the issue.

I see assumptions on revenues made by the NHL and the pA. The growth is coming from adding fans or drawing in the currently marginal fan to spend more money. The longer the season is on hold the greater the chance that future projections aren't met. Each side is fully aware of the risks. To this point, the calculation has been made that the losses will only be temporary. As Sid Crosby said, everyone will lose if the deadlock doesn't end. My assumption on a half season beginning in January rests on the assumption that revenues have grown reasonably well over the past 7 years and neither side will want to see an interruption in the growth.

We're not in anyone's thought process. The casual fan is far more significant.
There are two things you can do to increase revenue from your customer base:
1. Attract new customers
2. Increase spending from existing customers

Almost always, #1 will result in the greater return

Retail Stores and Car Dealerships know that the most important part of selling your product is "getting people in the door". Prevent them from going to another dealer, supermarket etc. They realize that consumers have options.

I hope that the NHL realizes this too

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