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11-15-2012, 01:58 PM
  #29
Trxjw
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Join Date: May 2007
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You market it to kids, and tie that marketing into more public-service / charity work with those kids and their families. Investing in a new generation of fans is easier than trying to convert people who've grown up as NBA, NFL or MLB fans. Marketing roller hockey as a "gateway to the ice" would also be beneficial in markets where ice is hard to come by.

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