How would you market the NHL?
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11-15-2012, 07:56 PM
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Join Date: Jun 2012
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Originally Posted by
In order to alleviate lawsuits and voiding of various contracts, the cost to fold an NHL team would likely be a minimum of $500 million.
The cost to relocate one who just signed a 30-year lease that hinges upon actually staying in town would likely be in that same area, if not higher.
Still, great idea. Market the NHL to new groups of fans by taking two teams and (undoubtedly) putting them in areas where the NHL needs no introduction. That would be like introducing deep-dish pizza to a new audience by opening up a pizzeria in the heart of Chicago.
I bet that pizzeria would make a hell of a profit if it offered a reasonably competitive profit. Marketing doesn't necessarily mean expanding into new markets, it can also mean maximizing profits in existing markets (ie. if a second team in Montreal could make a greater profit than a team in Phoenix, it may make sense to market a second NHL team to Montrealers)
(Not a fan of relocation by the way, just trying to have some healthy discussion)
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