How would you market the NHL?
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11-15-2012, 10:29 PM
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Join Date: Dec 2008
Originally Posted by
I bet that pizzeria would make a hell of a profit if it offered a reasonably competitive profit. Marketing doesn't necessarily mean expanding into new markets, it can also mean maximizing profits in existing markets (ie. if a second team in Montreal could make a greater profit than a team in Phoenix, it may make sense to market a second NHL team to Montrealers)
(Not a fan of relocation by the way, just trying to have some healthy discussion)
Profit isn't the be-all-end-all for this type of marketing though. If the NHL's problem is too few people knowing it exists, too few people being exposed to it, and too few people playing it (as we would all agree), then...
Moving teams would be exactly like trying to sell cheesesteaks in Philadelphia, deep-dish pizza in Chicago, or baked beans in Boston. 20 years ago, the idea of an average American pounding down mounds of rice and fish would have been unthinkable, and yet nearly every city of any size has sushi restaurants today. Why? Because entrepreneurs saw massive untapped markets between the coasts, a stigma attached to the product ("Isn't sushi just raw fish?" "Am I eating fish, or the bait?"), and
went full steam ahead. 75 years ago, pizza was non-existent outside of Italian neighborhoods. 50 years ago, Mexican food was non-existent outside of those neighborhoods.
Sure, there's merit to internal expansion and consolidation. But is a second team in Montreal going to make more kids take up the sport? If there's one pizza shop in town and it sucks, then a second pizzeria that makes a different product can capture a market, but is a hatred or apathy toward the Canadiens actually keeping kids from playing hockey? Is the lack of a second team in the GTA causing parents to forbid their kids from playing, or preventing thousands of people from watching hockey?
"Non-traditional" teams are making inroads to the locals. Ohio had three first-round picks in the 2011 draft alone. California has produced an increasing number of both prospects and high-end prospects. Arizona has a couple, and more areas that traditionally have either poor or no player history are starting to produce. That's what happens when a new product meets an untapped market.
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