Kraft Canada cancels 2013 Hockeyville
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11-19-2012, 07:47 PM
Join Date: Feb 2010
Originally Posted by
To allocate $1m to minor hockey.
And the sponsors start to leave.
... (note; I posted this earlier on the Snider thread, seems rather salient)
... its a mess, a Nightmare for many of the sponsors. They'll have produced collateral materials, print & broadcast (commercials), booked space with various publications; signed contracts with various media outlets (TV & Radio); on-line publishers & chat boards, expensive creative & production costs that they cant get back, even use elsewhere as its NHL or team/player specific and so
, there goes millions in production costs, millions upon millions more in space & air-time reservations which usually contain penalties for cancellation.
As the primary demographic is the all important 18-34 year old male, followed by the 34-54yr old, a sizeable portion of which has had post secondary education with one of if not the highest combined household income averages in comparison to the NBA, MLB & the NFL, alternatives will have to be sought in the short-term. So lets say Brewery X or whatever goes on a spree elsewhere, finds out its actually a lot more cost effective, providing results; why bother going back to the NHL when the Lockout ends, facing an uphill battle to regain market share, your name associated with what many will view as a cold & completely callous league in taking its fans for granted? To retain these advertisers & sponsors, the leagues going to have to discount & wholesale rates for what, 2-3 seasons minimum? That alone is another loss of tens upon tens of millions.
So here we have healthy, wholesome
Canadian Family Value's
advertiser Kraft Foods pulling the plug on
. Going it alone. No longer wanna be associated with or part of the
"NHL & CBC Family"
. No thanks. We'll just invest our money directly, subsidizing & sponsoring Community Groups & Sports Organizations. Prefer not to be associated with
hockey, nice knowing ya, but we cant wait around for you guys to get your acts together.
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