Lockout thread #2: mediation done - no progress
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11-21-2012, 09:58 PM
Join Date: Feb 2008
Originally Posted by
I strongly feel that the impact this lockout will have on the fans is underestimated, even in Canada. I think anyone who takes the Jason strudwick stand of "all Canadian fans will be running back regardless" is seriously kidding themselves and are weakly versed in consumer psychology. One of the main tenets of business 101 is not to underestimate the worth of happy customers. Many major companies fail because the fail to recognize their customers as thinking, feeling people. This isn't a socialist view, it's purely economical.
The problem, as far as I can tell, is that NHL owners view their teams as mere musings, and not rather as income sources. They don't want to lose money, of course, but they don't at all rely on revenue from owning a hockey team as their main source of income. So business 101 is out the window.
Except hockey is a different product than anything else. How many other products do people have a lifetime, sometimes generational attachment to?
Like Strudwick said on the show today, if Yakupov pots a hatty in the first game of the year, anyone who claimed that they were "done" with the league will come running back.
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