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11-24-2012, 12:12 PM
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Originally Posted by barneyg View Post
I'm kind of expecting kdb to join in with his Team Marketing Report disclaimer at this point. Those average prices have exactly 0 credibility.

The new and now updated TMR disclaimer. Starting last year TMR added a new column for the "Premium Seats" that they had been arbitrarily excluding since 2001.

The Avg Ticket & Avg Premium Ticket numbers for the Sharks show that they were pretty much excluding the entire Lower Bowl when calculating their bogus avg ticket price numbers.

Even with both numbers, you still cannot come up with any real meaningful average - since their is no indication of the relative number of premium vs non premium and their distinctions still seem arbitrary.

Originally Posted by kdb209
Warning. TMR Alert. Warning.
Warning. TMR Alert. Warning.

Warning. TMR Alert. Warning.
Warning. TMR Alert. Warning.

You know the drill ...

[Standard TMR Disclaimer]
Those numbers are from Team Marketing Report - which has been debunked numerous times here as being wildly inaccurate for many teams due to methodological flaws.

Originally Posted by kdb209
Originally Posted by NJD8 View Post
Wait, you're basing this on the "leaked" Globe & Mail report, right?
Yes - and simple analysis done of actual Colorado (ColoradoHockeyFan) and San Jose (myself) ticket prices.

This post by CHF shows the flaw in TMRs methodology after they changed it in 2001 to arbitrarily exclude "premium" seats.

Originally Posted by ColoradoHockeyFan View Post
Originally Posted by kdb209
No. That is a BAD place to find pricing info.

The bogus numbers on the Team Marketing Report site have been debunked numerous times on the BoH board.

Probably the best (and possibly the only) numbers you are going to find for avg ticket prices were the numbers leaked last year in the Globe & Mail:
Thank you. (And thanks to Fugu too.)

Continue to spread the message about the worthlessness of Team Marketing Report, and we will eventually triumph over misinformation! Can I get a hallelujah!

And to further the cause, here is the sorted version of the accurate numbers from that Globe and Mail link:

PHP Code:
Average ticket prices by team
Team                   2006
-07  2005-06
Toronto Maple Leafs    80.33    78.98
Colorado Avalanche     71.04    65.55
New York Rangers       63.53    54.19
Dallas Stars           61.43    58.37
Edmonton Oilers        61.14    50.20
Montreal Canadiens     60.82    58.74
Boston Bruins          59.71    56.61
Vancouver Canucks      58.74    56.24
Detroit Red Wings      56.95    56.72
Columbus Blue Jackets  56.07    53.77
Philadelphia Flyers    54.59    51.94
Minnesota Wild         54.54    51.18
Anaheim Ducks          52.25    49.79
San Jose Sharks        50.95    49.05
Calgary Flames         50.70    46.97
Ottawa Senators        50.38    45.30
New Jersey Devils      49.91    48.97
Los Angeles Kings      46.75    44.17
New York Islanders     45.04    46.30
Carolina Hurricanes    44.91    38.81
Tampa Bay Lightning    44.50    42.38
Phoenix Coyotes        43.60    45.66
Chicago Blackhawks     40.79    39.74
Nashville Predators    40.33    34.74
Florida Panthers       39.75    44.59
Washington Capitals    39.57    36.16
Louis Blues        39.50    35.23
Pittsburgh Penguins    38.62    38.05
Atlanta Thrashers      37.27    32.70
Buffalo Sabres         36.67    36.37
League average         52.13    49.31 
Edit: An additional note on one of the reasons that Team Marketing Report's numbers are bogus. Sometime around the 2000-2001 season, they inexplicably decided to stop including anything termed "premium seating" in their average ticket prices. This immediately invalidates their numbers because of the way in which they collect their data--from marketing reps of the respective teams. Each team is allowed to label as "premium seating" any portion of their arena. So a team like Colorado, for example, can simply say that the entire lower bowl is "premium," and exclude it from the average, which is how you wind up with their laughable (made-up) "average" ticket price of under $40!

Edit: For a clear illustration of the effect of the above artificial calculation of average ticket price, observe the historical prices reported by TMR documented here:

Note the average ticket prices reported for Colorado during the 2000-01 season and the 2001-02 season. According to TMR, the average ticket price dropped that year from $63.11 in 2000-01 to $37.36 in 2001-02. In other words, TMR would have you believe that the Avs, coming off of a Stanley Cup winning season, with one of the best single seasons ever put together by an NHL team, not only decided to drop their ticket prices (laughable enough), but decided to drop them by an unheard of 41%! (clearly more laughable). As a season ticket-holder for the past 12 years, I can assure you that no such thing happened (not that I needed to tell you this). There was no drop, obviously. There was an increase (also obviously). The artificial numbers reported by TMR that year (and every year thereafter) are simply the result of the seat classification flaw mentioned above in this post.
Now New & Improved:

Originally Posted by kdb209
Originally Posted by danishh View Post
TMR 2011 (kdb's disclaimers still apply, though they have split regular and 'premium' tickets which may provide a more accurate view.
Damn, I'll have to update my disclaimer now.

But looking at the Sharks numbers ($49.73 / $112.68 "premium") it looks like their "avg" ticket price excluded pretty much the entire lower bowl as "premium". I calculated an avg price of ~$115 for the lower bowl and ~$46 for the upper (an ~$80 avg).
[/Standard TMR Disclaimer]

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