Thread: Great Britain: Hockey in Britain part 3
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11-26-2012, 01:37 PM
Dustin Peener
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Originally Posted by Adam Tilander View Post
You said they're not the same thing then you compared them right after
Are you serious?

Originally Posted by Adam Tilander View Post
No, NHL doesn't make money off the TV ads but the network pays the NHL for the right to broadcast the game so they can sell ad spots and make money off the broadcast.
Yes the network pays the NHL, but the stream websites do not pay the EIHL clubs.

Originally Posted by Adam Tilander View Post
I never once said "Hey this is a way for EIHL to make money!" I'm saying the advertisement money would go exactly where the money from selling live streams to fans would go.

This is a basic example:
If it costs $30 to do a live stream and you bring in $45 dollars from people paying for live streams, take away the fee of 45 dollars and sell $45+ dollars worth of advertisement to be played during each live stream. Nothing really changes you just need to find companies looking for advertising which is insanely easy in my experience regardless of the event.
You haven't factored in the revenue lost from ticket sales. You're clearly not aware of the typical demographic of a UK hockey fan. Families make up a large proportion of the attendances. Often you have mum and dad who are fans and they have to drag their 2 or 3 kids to the games and pay for them because they can't just leave them at home. Give them the option to watch a live stream and unless they're a season ticket holding die hard fan they are going to watch it and the club loses a **** load of ticket money.

Originally Posted by Adam Tilander View Post
It's also 2012. A live stream is not a difficult thing to spread around. The use of social media, you could get the attention of many with a link to a free live stream to a live hockey game going on in your country at the drop of a hat. All it takes is a little effort.
But it is mostly only going to reach existing fans. Non-hockey fans aren't going to be following Dave Simms or the EIHL official twitter are they?

Until Sky Sports start showing live games again, free online streams are simply not an option for the EIHL.

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