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11-26-2012, 09:47 PM
s7ark's Avatar
Join Date: Jul 2003
Country: Canada
Posts: 24,184
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While I am not a big fan of any of the halftime acts, they weren't designed to appeal to me. I was going to be watching the game regardless of who was playing. Bieber and co. were chosen to try and get some young people to watch the game with their parents and perhaps hold on to a few of these kids as lifelong fans. That and to get some attention in the US market.

And it probably worked.

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