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11-27-2012, 03:06 AM
  #40
Kayen
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Join Date: Apr 2009
Location: Edmonton
Country: Canada
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Quote:
Originally Posted by I am the Liquor View Post
Doubtful at best. This is the same wrong headed marketing strategy the Oil Kings employ. Fill the stands with unruly kids while the parents take the night off and let the kids do whatever they want.

I went to games as a kid. I got into hockey by playing the game as a youngster, watching it on tv and going to games. The WHA Oiler games were NOT marketed towards kids. People go to the games to watch the game, not to catch t shirts between plays or win perogy prize packs.

As far as the football entertainment goes, it should have been aimed at the target audience, most likely 18-50yr old males. So some kind of rock band and/or hot chick singer. Ask yourself how many 18-50yr old males want to see Lightfoot, Carly Rae, or Beiber? How about zero?
It worked. The amount of facebook posts I saw about people watching the half-time show just to see Bieber and Carly Rae Jepson was pretty large. Probably didn't watch much else of the game though.

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