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11-27-2012, 11:51 AM
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Originally Posted by s7ark View Post
While I am not a big fan of any of the halftime acts, they weren't designed to appeal to me. I was going to be watching the game regardless of who was playing. Bieber and co. were chosen to try and get some young people to watch the game with their parents and perhaps hold on to a few of these kids as lifelong fans. That and to get some attention in the US market.

And it probably worked.

Highly unlikely. If anything, it may have turned some people off. As was pointed out by one poster, he had a gaggle of little girls crowd his telly when Bieber came on, and then disappeared immediately after. You want something to attract the demographics of people that can become football fans, not little girls after the latest and greatest child star. I think the league and Toronto also have an obligation to the current fans of the game, either attending or watching. The choices for entertainment were nothing but a complete snub to all of these.

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