Official Eskimos and CFL thread: Esks in camp
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11-27-2012, 12:58 PM
Join Date: Oct 2007
The traditional football audience will watch the game for the football, no matter what the half-time act is. I didn't like Nickelback last year, but it had no bearing on whether I watch or not. If Bieber can get a new audience looking at a Grey Cup game, if he can get additional news coverage from outlets that usually don't give a damn, it can only be a good thing.
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