How Strong (Financially) is the KHL?
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12-04-2012, 11:39 PM
Join Date: Jan 2005
Originally Posted by
You have to look at it from the perspective of how much you could charge for tickets to get to NHL level. It also includes arena size although that is likely less of a problem. The economics demand major metro areas where they can get advertising and a large enough population of the upper middle and upper class from which to draw. The NHL is doing the early season games in Europe where they are drawing to an NHL level gate so there are obviously venues. Outside of Russia, you would likely lead off with Stockholm, Berlin, Prague, London (huge population) and Helsinki which have hosted NHL games. I could easily see them adding Bern, Cologne and Milan to the mix. That's at least eight. Paris, Rome and Madrid have the population but possibly not the interest.
They currently have at least two NHL level arenas in Russia with plans to build more. Moscow is obvious, but there are several others. Look to the large population centers.
Even if you could get up to near NHL size arenas and NHL ticket prices - the former possible (if someone is willing to fund an arena building boom), the latter less so (are their any European sports where people pay NHL level ticket prices) - there still are other revenue issues: luxury boxes, sponsorships & advertising, naming rights, local & (inter)national broadcast deals. How many of these teams could garner $10M-$30M+/year for broadcast rights?
Realistically, how much revenue could a typical KHL team expect to generate?
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