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12-05-2012, 11:00 AM
  #6
Puck
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Join Date: Jun 2003
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NASA won't change. Enthusiasts have to learn how to filter the marketing drama, much like we learn to do with ads and tv commercials. Part of these dramatic announcement techniques are meant pique our interest amid tons of other daily PR memos waiting to be picked up (hopefully) by various news feeds and media outlets. Scientists have learned to capture attention with terms like the 'God Particle'; bylines like '7 minutes of terror' work better than atmospheric entry. Public research institutions also need public funding and public acceptance. Looking for ET life is exciting and dramatic, basic scientific analysis a bit more mundane. Get used to the marketing hyperbole, it isn't going to stop anytime soon, in advertising or space.

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