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12-07-2012, 11:57 AM
Setec Astronomy
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Join Date: Jan 2005
Location: NyLand
Country: Canada
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The WJC is popular in Canada because of TSN, that historical streak of 5 gold medals in the 90s that aligned with the ramping up of TSN's massive coverage, and the transformation of the tournament into a holiday tradition of sorts.

Let's not pretend that it's always been important.

No one knew anything about it before the early 90s, aside from the real hockey egg-heads and scouts.

The fact that it's held in North America quite often, does not really conflict much with the NHL schedule, and is easy prime-time ratings for the broadcaster, has helped drive its popularity.

It's gained some prestige in Europe, particularly when their teams win, and given the attention that Canada has placed on it, but it will never be the same as it is over here.

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