Game times to kill Canadian WJC buzz? (TSN's broadcast schedule)
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12-07-2012, 12:21 PM
Join Date: Nov 2008
Location: Toronto, Ontario
Originally Posted by
Ah well done. The cost of business I guess. Stand corrected.
International growth increases revenue. If they really cared about growing the international game for reasons beyond making money they'd host the tournament in budding hockey nations like Latvia, Switzerland, Germany, or even Czech+Slovakia (ie some other country that doesn't get it often)?
They certainly don't host it in the USA, Canada 9/10 years because it helps the international game
They host it in NA every other year so they can offset the costs of having it in a smaller market where the tournament is less popular.
They are still in the process of growing the tournament in Russia/Sweden/Finland/Czech etc. Once they have gained close to maxmium traction there I'm sure we will see a country like Latvia or Swizterland host. One of the main issues with that is that it is hard to plan where the tournament will be hosted a few years in advance without there being a guarantee the host country like Swiss or Germany won't be relgated.
In 2010 the tournament was supposed to be in Switzerland, but they withdrew because of fear their team wouldn't be in the tournament (hence the back to back Canadian hosts). The Czech's have also hosted the tourney twice in the last 10 years, Pardubice in 02 and 08.
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