Phoenix LXVI: Get Your Kicks On Thread LXVI
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12-08-2012, 10:21 PM
Join Date: Aug 2007
Originally Posted by
The two biggest problems Jamison will face IMO going forward are:
- Not just getting people to go to games, but specifically go to the Monday - Thursday games. People will go to games on Friday, Saturday, and Sunday, that's not the problem. It's those other days. And the only way to accomplish this is to increase the ST base to at least 10,000 full time people. That way when Carolina comes to town on a Tuesday you still have a decent number of tickets sold.
- Increase ticket revenues. The NHL is still a gate driven league so ticket prices are your bread and butter. The thing is Jamison can't just come in day 1 and double ticket prices... not in a market where prices have been lower than average for a long time. So he is going to have to do something like raise prices 5-7% each season and hope he doesn't face any kind of a backlash. As well, make it very attractive to be a full STH.
I'm not sure how flexible the NHL schedule maker can be, but what might help the Coyotes would be to have the Monday - Thursday games against teams like Detroit and Chicago which you know are big draws and have your weekend games against teams that are normally not your big draws.
Nashville faced a lot of these same issues.
You fix them by having a consistent winner, and hiring good business/hockey people who can sell the experience and woo sponsors...
and for a couple of years the NHL did let nashville have as many saturday home games as possible, so they may do it for Phoenix as well
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