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Him being unpopular with the fans is probably one of the reasons why the owners like him. One of his main jobs is to defect public anger/negative attention away from the owners, and above all other commissioners he's done that swimmingly.
Plus, as for his actual implementation of ideas/policy, he might very well have ruffled a few feathers and have some dissident owners, but overall there's no way that he'd be able to lead the league to yet another lockout, one that will likely cancel an entire season again, unless he had widespread ownership support, regardless of how few number of owners he technically needs to keep the lockout alive.
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