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12-24-2012, 10:31 PM
  #84
sunnyvale420
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Theres nothing stopping immigrant families from becoming fans of hockey and/or putting their kids in minor leagues. There are also other immigrants than those of asian or indian descent. (But those arent as easy to jump on since they look like the rest of us eh). Im a 2nd generation canadian whose family is eastern european. I fell in love with the game at 4 years old and since my family couldnt afford the money or time to let me play my passion, i instead played road hockey. My parents were able to put me into soccer and football growing up but hockey has stood the test of time and is still my #1 favourite thing to follow.

The NHL even has Punjabi announced hockey games now. They are obviously aware of the demographic switch and will market accordingly

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