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12-27-2012, 02:45 PM
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Originally Posted by Zine View Post
Right, but how much can be attributed to Sweden winning gold and/or being in the gold medal game?

Is it like Russia where nobody cares until "Russia wins gold" is in the papers. People then care for a day, then its forgotten again.
The tournament kicked off in popularity 07/08 when Sweden lost the gold medal game and has grown each year after that. Guess you could say that's what made people care at first, but they haven't stopped caring since.

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