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12-29-2012, 04:18 PM
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Originally Posted by Keep Your Head Up View Post
I don't think the league's reflexion is that poussée (couldn't find the english word). Pretty sure making as much money as they can with this is what they have in mind.
The words you seek are "thrust" (literal translation of poussee) or "doctrine". Their philosophy, objective, direction, .... and yes, its really all about the $$$, franchise values, which have grown at phenomenal rates since the last lockout, let alone since 2000, 1990.

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