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01-02-2013, 03:06 PM
Hackett's Avatar
Join Date: Mar 2002
Country: Canada
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There's another point to describe eklund's popularity, which isn't covered in this article.

Eklund came into being when fans were most vulnerable, and that was during the 2004/2005 lockout. He was the only person in the "media" who was persistently positive during the lockout. Consequently, people gravitated towards him as everyone was desperate for any hopeful news. It was masterful timing on his part to manipulate the fans and to grow a following.

The article is right that he has filled a niche. He's the National Inquirer of hockey. Most people know that the majority of his work is BS, but it sells.... it always has.

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