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01-04-2013, 08:19 PM
LadyStanley's Avatar
Join Date: Sep 2004
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ECHL San Francisco Bulls a hit @ merchandise stand

Article looks at some of the obstacles to overcome in ECHL team start up.

$100k estimated for refurbishment actually was millions of $$s spent.

Despite the headaches and the expense, Curcio had correctly judged the desire for hockey in San Francisco, and while the NHL lockout might have helped boost business somewhat, it's the merchandise sales that are through the roof. The black, orange and gold jerseys and hats are such a hit, the team cannot keep them in stock. The team's sales goal for the season was the league average of $150,000 - and the Bulls did that in their first two home games.
"We had nothing left at the counters," Curcio said. "People were calling and complaining. We were panicking. We ordered a triple supply for HP Pavilion."
Several thousand tickets for the Bulls' game at HP Pavilion in San Jose on Dec. 17 sold out in minutes, and the Bulls sold 2 1/2 U-Hauls' worth of apparel.
Bulls team colors were combinations of other local teams. Orange, black from MLB Giants. Gold from NFL 49ers.

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