Quote:
Originally Posted by seventieslord
Wasn't it right after the lockout that they started calling it "The Coolest Game On Ice"?
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Pre second lockout with the old orange and black logo.
http://www.google.ca/search?q=cooles...iw=667&bih=444
The NHL also had a "Breakout" marketing strategy in the late 1990s:
http://www.google.ca/search?q=cooles...iw=667&bih=444