Full face cages in the NHL
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06-14-2006, 02:10 PM
Join Date: Jul 2004
Location: Chicago, Illinois
Try marketing a high level hockey team where the fans can't see a players face. It's impossible. Star recognition is important!
Compare 2 advertising situations side by side:
Would you rather see a poster of a Bobby Hull let's say, blonde hair flowing in the wind as he skates up ice, earning his nickname the 'Golden Jet.'
Or rather Joe Schmoe with his full wire cage looking as anonymous as possible. I think it's obvious which one would draw the attention of your casual eye.
Marketing wise, full cages are a DISASTER (I've done alot of marketing in the USHL where players have the option. Thank God i have an equiptment manager who demands that players do not wear cages.) And the NHL needs as much marketing help as it can get. As long as the players get their OWN insurance for playing, they should be free to wear as little or as much as they want.
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