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01-10-2013, 04:18 AM
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Ola's Avatar
Join Date: Apr 2004
Location: Sweden
Country: Sweden
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Malmö got a new arena and they've been very active, and good, at getting events into it.

But this definitely got a recipy for disaster written over it.

Sweden and live events don't seem to go hand in hand to start with. 25% of the population can watch a WJC-game played in Sweden while there are 4,000 people in the arena.

Hockey has some interest in the South of Sweden (especially in Småland, Jönköping/Växjö and the 2nd tier teams), but its mainly big north of Stockholm. From most hockey hot-beds, its a long journey to Malmö. Distances are long in Sweden. I don't expect many fans at all to travel to Malmö to watch WJC's games.

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