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01-10-2013, 03:40 PM
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The Canadian numbers probably won't have much change (once the massive spike they get for the first couple of weeks wears off.

My attention will be to the US numbers, both in "traditional" and "non-traditional" markets. We'll have to see how far the NHL has dropped off the radar of casual fans, and what it takes to get those numbers back.

I'm assuming this will be on a daily/weekly basis? It would be good to have an ongoing observation and discussion about the numbers from week to week.

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