View Single Post
Old
01-23-2013, 03:53 PM
  #60
Brick City
Ignore me!
 
Brick City's Avatar
 
Join Date: May 2012
Location: New Jersey
Country: United States
Posts: 575
vCash: 500
Quote:
Originally Posted by MartysBetterThanYou View Post
Anyone know the ratings from Flyers-Devils last night? I presume Philly ratings were solid period, and NYC Market ratings were good in the context that only about a quarter of the market is the target market of the team in question (i.e. compared to past Devils ratings).
From Puck the Media:

Quote:
Finally, the Devils-Flyers game on Tuesday drew an 0.77 rating in the New York market. It may not seem like great shakes, but it is a record for a Devils telecast (against a team that wasn't the Rangers or Islanders) in the New York market.
http://www.sbnation.com/nhl/2013/1/2...draws-best-nhl


The 0.77 rating represents approximately 57,000 homes in the New York media market. As you pointed out, the Devils only target a small portion of the largest market in the country, thus the rating number generally looks low. However, New Jersey's homes viewing figure is much more comparable to other mid-market teams.

By way of comparison, Buffalo's 20.1 rating represents approximately 130,000 homes. Their rating is 26 times higher than the Devils but the homes viewing is a little more than double. Not taking away from Buffalo - their ratings are a great feat that hopefully the Devils in time can accomplish.

A link to the media market sizes from Nielsen's website is below:

http://www.nielsen.com/content/dam/c...enetration.pdf

Brick City is offline