Can KHL ever become profitable?Does the league even want to become profitable?
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01-24-2013, 02:42 AM
Join Date: Mar 2008
Location: Aussie in Moscow
Making the website better etc will do **** all in terms of making the league profitable, only way for it to become profitable in the immediate future to is lower operating costs and salaries (Which will do more harm than good).
Areas such as the website will only improve with time, just like KHL-TV has become a lot better in terms of content and rapid improvement in growth.
The league will take a long time to become profitable, Russia needs to continue improving and growing as a country (as it has been over the last 10 or so years) only then will more sources of revenue appear. Even then the KHL will need to be wanted by TV stations to increase the TV Deal which is peanuts at the moment. For that to occur TV ratings must improve a lot more, interest in the league has to continue to grow to allow for more sponsorship money etc.
For now, I see the league following the route of some of the top football leagues in Europe (Except the Bundesliga that is posting profits of around 250 million IIRC). The English Premier League's 20 clubs collectively made a loss of £361m in 2011-12, after spending all of their record £2.3bn income.
I don't think making the league profitable in the immediate future is a goal for the KHL because it is an unrealistic goal.
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