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02-06-2013, 12:34 AM
the last emperor
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Join Date: Sep 2004
Location: Victoria
Country: Canada
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The purpose is certainly not to give the fighters a negotiating tool. It may help in that process, but that's certainly not the intent of it. Zuffa could always tell fighters it's about their draw/hype, not their rank anyway.

My take:

1) It allows them to promote fights better, indicating who challengers are to casual fans.
2) It gives people something to talk about.
3) It helps counteract published top-10 rankings from other publications, which include fighters with other promotions.

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