UFC Rankings (per Bloody Elbow)
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02-06-2013, 12:34 AM
the last emperor
Join Date: Sep 2004
The purpose is certainly not to give the fighters a negotiating tool. It may help in that process, but that's certainly not the intent of it. Zuffa could always tell fighters it's about their draw/hype, not their rank anyway.
1) It allows them to promote fights better, indicating who challengers are to casual fans.
2) It gives people something to talk about.
3) It helps counteract published top-10 rankings from other publications, which include fighters with other promotions.
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