Also worth noting that the cheapest tickets for the gold medal game started at $230, which is about 30% cheaper than the cheapest 2010 tickets.
Ticket Prices for 2014 Sochi Olympics to Begin at $17
And for anyone interested in going, I do believe Russia will not require ticket-holders to have a visa during the Olympics. Instead your ticket will count as a visa. The same is happening in 2014 for the World Championships in Minsk, Belarus, and the 2018 FIFA World Cup in Russia.