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02-12-2013, 02:39 PM
Big McLargehuge
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Join Date: May 2002
Location: S. Pasadena, CA
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Thoughts on Maker's Mark watering their product down, anyone?

Demand for Maker's Mark has gone through the roof over the past 7 years, so they've decided to reduce the ABV to stretch out the supply (AKA water it down).

I've never been much of a Maker's Mark drinker (I don't drink much bourbon, and when I do it's usually Buffalo Trace), but it's hard to see me buying it any time soon. Considering the move was done to help meet demand it's clear that the price won't go down, and I considered it overpriced for the quality of it to begin with.

Such a shame to see something like that happen. I'm not sure which development is more disturbing...this or Goose Island selling out. I'm leaning towards this one just because of the impact it may have on the industry as a whole...Goose Island (which happened almost 2 years ago) is a more isolated incident. Most of the good, larger microbreweries are on stable financial ground.

“The most terrifying fact about the universe is not that it is hostile, but that it is indifferent. If we can come to terms with this indifference and accept the challenges of life within the boundaries of death, our existence as a species can have genuine meaning and fulfillment. However vast the darkness, we must supply our own light.” - Stanley Kubrick
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