Phoenix LXXII: Send in the Clowns
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02-19-2013, 02:16 PM
Join Date: Nov 2004
Originally Posted by
Then where are they supposed to make their revenue besides gate? The Coyotes currently pick up part of the TV deal, naming rights, merchandise, food & drink at the game, and gate. Yet this still isn't enough to be close to breaking even.
In order for this to work pricing will have to be raised substantially and not just at the gate.
I'm not making an argument that they 'can' do it, or that the other pieces aren't there, big/small, etc.
The focus was on attendance and ticket prices. First order of business--- by itself, it's only about HALF of what's needed. Revenue transfer can breach some of the gap, but it cannot make up for a lack of significant revenue for all the other local streams.
Furthermore, attendance and ticket prices are good indicators of market interest and what the market will bear in terms of pricing. The other items all follow on from there, with perhaps the corporate support of season tickets having some other dynamics to it aside from pure interest in the team/sport.
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