TVs Connected to the Internet to Be Counted by Nielsen
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02-21-2013, 07:25 PM
S/t Benning Related
Join Date: Sep 2006
Location: Left Coast
I often wondered.. couldn't there be software placed in
PVR/DVR out there to communicate back to cable providers everything that is being watched on that particular device - from live, to recorded shows.. how many times was recorded show watched?
Sure they wouldn't have specific demographic information (unless people volunteered it), but they would have a much greater level of information of viewership and habits.
Wouldn't this be allowed as long as the info was anonymous? Just seems too easy.
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