ESPN's John Skipper: "We are doing hockey highlights."
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02-22-2013, 08:08 AM
Join Date: Jul 2004
NHL and NBA national and local TV ratings are not as far apart as ESPN's news coverage of NHL and NBA.
ESPN has a TV deal with NBA. Through 2015-2016, ESPN and ESPN2 air 75 regular season games per season as well one of the conference finals. ABC airs 15 regular season games per season and the entire NBA finals. Beyond ratings for Sportscenter, PTI, and Around the Horn, ESPN sells ad time during their NBA broadcasts. It's in their financial interest to use their shows to boost interest in upcoming NBA games. Obviously they don't have this double-pronged motivation with the NHL. That said, they didn't do the best job promoting the game while they did have NHL broadcasting rights. So who knows.
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